|John from The Midland receives an award|
|At the heart of the community|
This has been a major victory. Of course there are still many things that could happen. The planning application is yet to be officially determined, although it would be perverse if this was now granted. There may be appeals etc. But what the campaign has shown is that when a community gets together, it can change things. My expectation is that this is not done and dusted yet, but I think that ultimately the Midland is now highly likely to survive. The developers are still getting a decent income from the pub so have not lost money. I hope that they realise that they are actually sitting on a great asset, and whatever they do, they put the pub at the heart of it (although I know of few developers who actually think like that).
I think that the Midland Hotel Campaign is an absolute model of how to run a successful campaign.
Here are the key elements.
1. Kick start the campaign using all available social media resources, such as Twitter, Facebook, local bloggers, local Press and local radio. All of these have been deployed by the Save The Midland campaign.
Please join The False Dots and @KidWondR at The Midland Hotel in Hendon at 8:30 on Sat 13 Oct for the @Barneteye blog 10th Birthday Party. Sign the petition to #SaveTheMidland pic.twitter.com/8tOH1ndbij— Roger Tichborne/RogT #CTID (@Barneteye) October 5, 2018
Like we need more luxury flats in Hendon !! 😡— BarnetHousingAction (@BarnetHaction) September 4, 2018
Please post objections - details in the blog.
99% is ....... The Barnet Eye: Urgent - Developer plans to knock down the Midland Hotel in Hendon and replace it with luxury flats: https://t.co/g84rq0q3CA
Dismore joins campaign to save Midland Hotel Hendon https://t.co/EBNVYbkGDf— Saving London Pubs (@PubsSaving) December 4, 2018
Currently 574 objections overwhelmingly against turning the pub into luxury flat. Fantastic. Let’s get it up to 600 objections to save the Midland Hotel Pub in West Hendon. #SaveTheMidland— Calvin Casino (@calvincasino) October 18, 2018
2. Set up a committee to manage the campaign. Make sure this includes local people who are directly affected and also people with direct experience of running campaigns. For the Midland Campaign, an absolutely vital aspect was the support of local councillors, notably Councillor Helene Richman, who is a qualified Lawyer and has proven invaluable in ensuring that the campaigns arguments are legally sound. The Rev Julia Candy from St Johns had an influential role in gaining cross community support and should be acknowledged.
3. Ensure that the absolute maximum number of objections are posted. The Save The Midland Campaign actually set up an "objection station" in the pub with a laptop and someone to help locals object. A local council cannot ignore these. If more than five objections are received the scheme has to go the planning committee. If more than 500 are received, councillors will realise that the people who elected them are taking a major interest.
4. See if listing as an Asset of Community Value is feasible. This is the next best thing to being listed to preserve a building. It is worth checking out the details of the Midland application, as this is a model for how to do it.
5. Run local events to raise awareness. The Barnet Eye organised a party, which resulted in a packed pub and a whole stack more objections to the scheme. Ensure that all users of the pub make representations. The ACV application for the Midland had support from CAMRA, The Save London Music Campaign, the Montague Road Association and local residents. Angels Fancy Dress also provided a list of social events at their local pub.
6. Remember the job is never done. I suspect that every pub under threat can expect to have to fight for years, or even decades. Until the planning laws are adjusted to reflect the distortions that skyrocketing property prices are causing in our communities, we will see more not less of this. The Midland is a successful local pub. The only logic for knocking it down is that a developer can make a quick buck. If developers know that an authority is not going to facilitate this, then maybe, just maybe they will think twice. That is why it is so important to fight. Why not pop into the Midland for a pint over Xmas. We will be and why not become a Facebook friend
If you need any help or advice in how to help save your local music venue, please contact the #SaveLondonMusic campaign for advice and help