I awoke this morning to the welcome news that the Welsh FA had 'withdrawn support' from FIFA President Gianni Infantino. My first thoughts were "I hope this starts the ball rolling across Europe and the rest of the World to get rid of him". Then I thought a bit more about it. Who exactly are the Welsh FA, for that matter, who is the English FA and how did they get the gig? So I did what I always do in such scenarios and googled "Who runs the FA?". The query took me to a page on the FA website - entitled "The FA Management".
I won't go through all of them, but CEO Mark Bullingham's blurb was pretty typical
Mark Bullingham
Chief Executive Officer
Mark was named as The FA’s Chief Executive Officer on 1 August 2019.
He initially joined the organisation as Commercial Director in August 2016, when he led the commercial, marketing, digital and participation functions at the organisation and under his tenure, annual revenue at the FA rose by over £100m.
Before his move to Wembley, Mark held the position of CEO EMEA for Fuse Sports & Entertainment, responsible for running one of the fastest growing businesses in the sector. The team had grown quickly over five years to 245 across 17 offices with an annual fee income of over €28m. The client portfolio included ten of the top 30 global brands.
Mark joined Fuse in 2011 from his position as director of marketing for the America’s Cup Event Authority in San Francisco, where he helped transform the global event.
Mark has negotiated over $2bn of partnerships across a variety of platforms in sports, arts and music and is a qualified Level One coach involved in grassroots football.
Two things struck me. The first is that Mark, like the rest of the board, is very well qualified as a businessman. The second was that I'd never heard of him. In fact, there is no one on the board that I'd heard of from the world of football struck me as rather strange. I then did a search on the page for the word "fan". Only Sue Day, who is director of Womens football lists the fact she is a passionate football fan as part of her blurb.
The more I read what the 'mini CV's' of the board said, the more I started to realise that football is structurally out of touch. Perhaps the most interesting thing to note is the one area of the game that has grown fastest over the last 20 years, in terms of participation and fanbase is womans football. Is it a coincidence that only Sue Day, the director, felt it worth mentioning she is a fan?
Like Sue, I am a passionate football fan. I support two teams, Manchester City and Local Step 4 Non League team Hadley FC. I am a shareholder in Hadley and supporting them is one of the best decisions I've made. At the weekend, about 100 people turned up to watch them play a pre-season friendly against Grays FC, from Essex. The game exemplified everything I love about non league. Banter with the officials (the Linesman was a great character), a full blooded game without VAR and the ability to have a beer whilst watching the game. The standard is decent.
At Hadley, fans who want to get involved with helping out the club are welcome. Many do tasks such as car park duties and fetching the ball when it goes over the fence. The faces are familiar and we all have a beer at the end of the game often chatting to opposition fans, players and the officials. Since I've been watching Hadley, they've gone up two divisions and won a cup! The club has come a long way and the manager often comes for a chat with fans after the game. In my opinion, he's the best in the league, but then again I am biased. Often, I chat with fans about their other team, usually given the geography, Arsenal, Tottenham, West Ham, Fulham, etc. At this time of the season, the talk is of new players.
What interests me is how many Hadley fans used to go to see the big clubs, but now come to non league games. If you ask anyone why, the answer is always "the cost and the experience". In terms of a spectacle, when I visit the Etihad, it is incomparable, but you can't take a beer out on the terraces, A beer is around twice the price and it is hard to even get tickets for most Saturday games as a non season ticket holder. It also costs about as much for one ticket, as a Season ticket for Hadley. Now I've had the pleasure of seeing such footballing icons as Haaland, De Bruyne, David Silva, Yaya Toure, so I think it has been worth it. City, unlike some clubs do try and make the fan experience good. I went with a friend to Old Trafford and sat in the Utd end and was appalled at the way the club neglects the fans and the total dilapidation of the stadium.
The first question that went through my mind is that when the Glazers have made so much money from the club, how can they get away with it? I can't help but think that when you read the blurb on the FA website about Mark Ruddingham and ask yourself the question "Who would he feel more comfortable with, the Glazers or the fans sitting under the leaky roof in the Stretford End come rain or shine", the answer would be the Glazers. He is a money man, who understands that big time football is about money. Now I don't know him, so this may be unfair, but for the CEO of the FA to have an entry that doesn't even mention his love of the game, not only speaks volumes about his priorities, but also those of the FA.
There are six major stakeholders in football. To me, the most important is the fans. They pay the money that keeps the whole ball rolling. The second is the players, without them, there is no game, the third are the match officials. You need good officiating at all levels. The fourth are the managers/coaches & their staff. They determine the success or not of the team. The fifth are the club owners. Occasionally you get an owner who is loved, such as Elton John at Watford, but generally they are viewed with deep suspicion by the previous four groups. Fans often feel they are being fleeced, players know that owners see them as a commodity, officials are wary of shenanigans and managers know they are snake like in their loyalty. And last of all, there is the FA. The FA makes it all work. Much of what they do is extremely boring, but absolutely necessary. Organising fixtures and tournaments, organising referee rotas, administrating in disciplinary hearings, certifying coaches, making sure that finances are managed, setting ground standards, inspecting grounds, etc. All of this has to be done at every level. It happens week in, week out, so on that level the FA clearly does a great job.
However, there is a huge amount of money sloshing around in football. That is why you have a businessman of Mark Ruddingham's calibre as CEO. That is why you have such a well qualified board, from a financial perspective. But what you don't have is representation on the board from all of the stakeholders. I believe that this is a massive oversight. If all five other stakeholders elected a representative to the FA board, I believe it would be far stronger and do its job better. I was discussing this with a mate who is a Man Utd fan and he said "If a Man Utd fan was the best person for the job, you'd never vote for them, if you could". I disagree, I think football fans are mature enough to put their allegiances aside and pick the best person. I suspect a Man Utd fan would do a far better job than a City fan when it comes to legislating against people like the Glazers. He said "Wouldn't you be worried that a Utd, Arsenal or Liverpool fans rep would push for City to be booted out over the 115 charges". Possibly they would, but a seat at the table is very different from being in charge and maybe their concerns should be aired. It's not a job I'd want but if I did it, I'd make sure I spoke to as many supporters groups as I could and when doing my job, put my tribal loyalty to one side. I am sure that fans are wise enough to choose the right representative. My view would be that a ballot of the supporters associations of the 92 league clubs would be a good way to go, to get the ball rolling.
The bottom line for me is that the way the FA and its board are run and selected is archaic, undemocratic and not fit for purpose. Having people who know all aspects of the game at the board table can only make for better decisions. My suggestions are not perfect, but we have to start somewhere.
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The False Dots wrote a song back in the last decade about the experience of being a football fan. Poet Allen Ashley sings and Lee Thompson of Madness plays sax!
