Showing posts with label Band Up. Show all posts
Showing posts with label Band Up. Show all posts

Tuesday, 22 September 2026

What should bands expect from a music venue promoter

 Having run a studio and played in a band for 47 years, as well as running several music festival over the years, and promoting our own gigs, I thought it might be good to pass on some of the things I've learned over the years on the subject of gig promoters. This post is primarily aimed at relatively inexperienced bands playing original material, looking to build a profile. 

The first thing to consider is "why do we want to do a gig".  This may sound like a silly question, but there are many reasons a band may want to do gigs and you should consider what you are trying to achieve before you leap headlong into the world of gigging. If you've never gigged before, it really is a good idea, if you can, to do a couple of low profile gigs to try out material and see how the band gels, before you launch out on the wonderful world of gigging.  My band, The False Dots,  started gigging in 1980. We were still at school. Our first two gigs were self promoted shows in the local church hall, the third was at our school. The wisdom of this became apparent when our lead singer didn't show up for the first gig. Just imagine if we'd been playing for a good promoter. Our fourth gig was supporting a band called Way of The West, who had a Radio 1 single of the week! It meant we were used to playing live and were able to do ourselves justice. I really think it is important to know the band works before engaging with professional promoters. We also played a couple of parties for mates, that we didn't consider 'proper gigs' at the time, but actually enabled us to build a following.

When you feel you are ready to start stepping up, there are three things to consider. The first is whether the promoter is right for you. Often, the best promoters specialise in a specific genre of music and work to put on a bill where bands complement each other. If you play Metal, then look for someone who promotes Metal, if you play Reggae, look for a Reggae promoter, etc. They will understand that you are a new band, and should be sympathetic. Some venues use different promoters on different nights, so it is important to ensure that you get the right one. I would always advise going to the venue and checking out the setup, when you are starting out. Speak to the bands, the door people, the sound person if you can. See if the venue has posters up. Check the socials to see what effort the promoter has gone to. If the promoter has done nothing, then they will most likely do nothing for you. 

Promoters will ask you how many people you will bring. They will also expect you to bring them. This is not them being arsey, they are running it as a business. If you bring no one, then they won't rebook you, unless there is a very good reason (tube strikes etc). If you can persuade your fans to buy advance tickets, this makes a good impression, but don't be bullied by promoters demanding pre-sales. If the promoter has a "cancellation clause", where they can pull the gig and not refund your fans their ticket, then do not take the gig under any circumstances. They should confirm the timings well in advance.

Often bands pull a far bigger crowd for their first couple of proper gigs. Mates will come a couple of times, but to grow your fan base, you need a lot of hard work. Make sure you tag the promoter into your socials. If they do not repost your socials, then they are not doing what they should. If you post 100 times a day, then they won't but they should post some of your postings. Also tag in the other bands on the bill. Make your postings appealing to fans of all on the bill. That way, you may get a few fans of the headliners coming early. The promoters should support this activity.

With regards to money, the promoter should be clear and transparent as to what you will receive. This is usually a share of the door, often for people who sign in for you. Promoters have to cover their costs first, so it is not unusual for a minimum door take to be required before you are paid.

To sum up. A good promoter will

* Make all terms and conditions of performance clear up front.

* Put effort into making the line up work for all bands.

* Put effort into getting fans along via posters/leaflets/socials

* Pay you as agreed

* Communicate properly

A bad promoter will

* Mess you around on timings.

* Threaten to cancel the gig if you don't sell advance tickets.

* Make no effort to make line ups work.

* Not be interested in your actual music.

* Hassle you on the phone and change arrangements at short notice with no reason.

The False Dots have mostly played for good promoters, who support us and are reasonable. The bad ones we've played for have been a nightmare. We have fulfilled the gigs, as I consider it unprofessional to cancel them, but we have told them to jog on, when approached again. It is also worth saying that we've done gigs for good promoters that didn't work out. This was usually because the venues were at places we couldn't pull a crowd (notably one at the Tunnel Club in Greenwich on a Tuesday night, where two people came).  You lean from such things. They waste everyones time. Now we tend to play in Camden, Islington and around Barnet as we can pull a crowd and do festivals etc, where there is an audience that we can reach. Make sure that wherever you play, it fits into a plan to grow the band.

And lastly good luck. The False Dots are part of the Band Up network of Independent bands. This was us performing at Fabwick in Hackney. Check it out as it is the best resource for new unsigned bands looking for gigs etc.







Friday, 3 January 2025

2025 - Time to Save London Music

Why am I writing this blog today? Did you know that 2024 was the first year ever when no British artists featured in the UK top ten sales charts? I was listening to Jim Davis on BBC Radio London earlier in the week and he mentioned this fact. I was absolutely stunned and devastated when I heard this. As someone who has worked in the music industry in one way or another for 45 years and who runs a music studio, it was the worst possible belated Xmas present I could receive. It has been clear to me for a couple of years that something has gone badly wrong with our music industry. I have written about aspects of this before recently. The blog provoked some considerable debate. It became clear that the problem is not the lack of great bands and great musicians, something that I'd experienced from playing at The Dublin Castle with the False Dots this year  seeing some incredible bands play with with us, as well as the all of the cracking artists passing through the studio. The problem is that, at the moment, the industry is simply not interested in promoting and developing talent. Whilst it is true that it is easy for artists to independently release music, you can get a full digital release on Spotify/iTunes etc for a tenner. The problem is that the gatekeepers, who decide what the casual listener will hear, seem to be willfully excluding anything that doesn't meet their narrow, flavour of the month tastes. Your music may be there for the world to listen to, but how do you tell them about it?

I have a wall of posters from The Dublin Castle from our gigs over the last two years. I can guarantee that 99% of the bands on the posters  are amazing, Tony, the promoter doesn't put rubbish on. Sadly, the only place you will hear most of them is on Tony's 'Tales of The Dublin Castle' radio show on 365sounds - BTW you can sign up for free, so no excuse.

Sadly, you hear no such music on the mainstream broadcasters (apart from a few niche, graveyard slot shows, when none of the required demographic are listening).  I totally get that they can't play new music all of the time, but they are massively failing in their public service commitment to 'be different and promote UK culture'. This pattern is followed across all of the BBC these days, with mandated playlists imposed on presenters. Last year the False Dots launched our new album. We spoke to some professional pluggers, who told us that cuts to the BBC have meant that there is almost no new music being played across the whole organisation, unless it is bland pop by major chart artists, who have the profile to buck the system. Of course, the False Dots are fairly niche, but ten years ago, we'd have got played on a few stations. What is more worrying is that there are plenty of up and coming bands that never get anywhere near airplay on the BBC (apart from if they win the bingo and get on BBC introducing, which most of the time means a single play to a niche audience).

Another effect of all of this is that younger people have no interest in the output of BBC stations. My kids who are in their 20's cannot understand why I listen to Radio London, when the playlist music is alien to them and they know I don't like it. When I was their age, there was a whole host of shows that were essential listening.  The art of having radio shows that is a mixture of great new and old music, in the right balance to maintain an audience seems to be lost. What worries me is the lack of trust the BBC management seemingly have in presenters and producers to play good music. 

So do younger people actually like bands, or have they been superceded by DJ's and Dance music, as a cursory listen to Radio One may indicate? From my own, experience, before Xmas, we had The False Dots Xmas gig at The Dublin Castle, supporting Radical Dance Faction. My kids came down with quite a few of their friends, for an Xmas night out. They'd not heard the music of Radical Dance Faction, but by the end of the show were all grooving to the heavy dub beats of the band. The consensus was that RDF were a very good band and the evening was excellent. For a few of the group, it was one of the few live gigs they'd been to and one commented to me "How did you hear about RDF". The band have been around since the 1980's and if I'm honest, I can't recall. It was most likely either by reading a review in NME (which isn't published anymore as a magazine), on the John Peel show on BBC Radio One (he's dead and they don't really play new music in the way John Peel did) or a mate told me about them and I checked it out. I really don't see the teenagers and twenty year olds doing that anymore in the way we did. They all listen to music but, most are not really interested in going to bands, unless the band has a profile and is already on the radar. Going to see unknown bands on spec is a bit of a dying tradition. As a music lover, I want to hear new, exciting music. If I want to listen to the Sex Pistols or the Ramones, I can stick on a playlist. What I want is to be signposted to the best new music and that is what I believe the job of radio and magazine reviewers to be,.

I am by trade, an engineer. I fix things. That is why I started writing a blog. The first stage of fixing anything is to identify the fault. So what has gone wrong with British music. It isn't that there isn't good music out there, because there is. It isn't that people have stopped listening to music, because they do. It is because the current gatekeepers of national taste simply are not interested in promoting the best British music. I suspect that the upper echelons of the BBC simply have no understanding of the British music industry at all or the importance of the BBC to the health of the UK Music Industry. 

Of course not all of the fault can be laid at the floor of the BBC. The music industry and in particular the streaming services have a lot of blame to be put at their door. The owners of services like Spotify make billions, whilst artists get peanuts. I might be inclined to feel more charitably towards them, if they put anything back and helped up and coming artists get up the ladder, but all they do is sit back and watch the royalities stack up. The EU and the US government have, over the years taken a dim view of companies that have monopolistic businesses, which take advantage of this to fleece customers. The sad truth is that new bands are forced to put music on all manner of online social media platforms and get a pittance in return. It is pretty clear to me that there is an imbalance between the profits going into the shareholders pockets and the mony going to content providers, which needs to be addressed. 

As for the labels, who's job it is to nurture and develop new talent, they seem to have forgotten that this is their reason of existing. They seem more interested in churning out a stream of fairly non distinct tunes from the current flavour of the month influencers. There is almost no interest in helping artists to become established and produce great music. Record companies used to have some of the most innovative marketing teams in business on their books. They were constantly thinking up ruses to get signed bands to get coverage from TV, Radio, music press and the tabloids. This wasn't always done in a way that was conducive to happy artists or good mental health, but it ensured that artists were given a platform and it was up to them to do what they could with it. Now, it seems to me that they don't want to make any investment. They want a finshed product that they can simply market and throw away. Where does all of this take us? To 2024 and no British acts in the top ten best selling UK tunes.

You may wonder how any band can move up the ladder at the moment? The big launch pads in the UK at the moment are the festivals. These give up and coming bands a chance, usually on the stages of the smaller tents. Whereas when the False Dots started in 1979, it was getting played on John Peel or getting on TOTP, now the Holy Grail is a festival gig. Glastonbury is the big one and if you are lucky the BBC may even show a bit of your set. The only TV opportunity that really matters seems to be Jools Holland, who has become the gatekeeper of the nations TV tastes. I can't knock Jules for his efforts, in some ways it is the perfect blueprint for a national TV music show in 2024. It introduces an established audience to a couple of new bands every week. It is great, but it is just about the only thing the BBC positively does for the UK's up and coming artists and music in any sort of 

So what can we do? The title of the blog is "Time to Save London Music". As I said, I'm an engineer and if something is broken, I look for ways to fix it. I know little of the regional music scenes around the UK so I can't really comment, but I do know about the scene in London. I hark back to the days when I started my band, in the ashes of punk. The thing that is often missed is that the ethos was not about waiting for someone to do it for you, as a band you got up and did it yourself. You formed alliances, shared information and supported each other. When things reached a critical mass, things started to happen. Last year, something happened in London. I was contacted by a guy called Dan from a band called the Neversheds. Like me, Dan was sick of the way the industry was treating up and coming bands. He decided to do something about it. He set up a network called "Band Up" which was a network of independent bands, putting on their own gigs and promoting themselves and each other. The network mainly runs on Whatsapp groups and bands share info on promotors, gigs, labels, streaming services, etc as well as organising gigs. 

It is clear to me that this is the way forward. It ain 't easy, but if bands get their acts together, organise merch to sell at the gigs and support each other, then they will start moving towards the critical mass you need to have to change things. Here is a list of up and coming Band Up! Gigs

Forthcoming Band Up Gigs

Sat 18th Jan - Fiddlers Elbow, Camden (Hosted by Foreign Shapes)

Fri 24th Jan - Lvls, Hackney Wick. (Hosted by myself, The Neversheds)

Sat 25th Jan - Cart and Horses, Stratford (Hosted by The Silent Era & is a charity fundraiser)

Fri 31st Jan - Off the Cuff, Herne Hill (Hosted by The Belladonna Treatment)

Sat 22nd Feb - Bacchus, Kingston. (Hosted by Almost Aliens)

Fri 28th Feb - The Engine Rooms, Bow. (Hosted by Life in the Dark)

Sat 15th March - Venue TBC (Hosted byTales of Perdition)

Sat 22nd March - Venue TBC. (Hosted by Sweet Anna)


The secret power of the UK music industry has always been its abilty to regenerate itself when the people at the top become stale. They have never been more stale. When I wrote the blog last month about the state of the UK music industry, Tom, our trumpet player pulled me up and made a playlist to prove that I was wrong about the lack of great new bands (in truth I wrote the blog to provoke such a reaction).  Everyting is there and ready. All we need to do is take a leap of faith, get out to the gigs, download the music, buy the merch and listen to the stations that play it. If you consider the UK music scene to be something important, then the way to save it is to get out there and support it. If you don't, may I suggest that maybe you need to get out a bit more, before life just passes you by!


I'll end this particular rant with a request. Please come and see my band, The False Dots, for our 46th Birthday Party at the Dublin Castle on Sunday the 16th February at 2pm. It will be a blast! CLICK HERE FOR DETAILS AND TICKETS